Montgomery Ward's Answer to Sears: Airline Clicking the button above will add this product to your feed via a filtered Silvertone brand search, so as soon as a guitar is listed on Reverb that meets those parameters, it'll be served to you in your daily feed email. The Teisco-built and Mosrite-inspired Silvertone 1445 is a popular model for modern players due to its really unique pickup configuration, copious controls for steadfast tinkerers, and tremolo setup. You can also search within the brands with filters for year, condition, and more-which is extra-helpful if you're looking for a particular span of years from a product's production. It's commonly known, however, that Silvertone never actually manufactured any of its own instruments, but rather outsourced the production of its guitars and amps to companies like Harmony, Danelectro, Valco, Thomas, Teisco, and Kay.Ĭlicking any of those names will take you directly to their individual brand pages, where you can see all of that brand's products currently listed on Reverb. That was the same year that Sears established its in-house instrument brand, Silvertone, which would remain the face of Sears guitars until 1972.
Sears-Roebuck began advertising Harmony's American-made guitars in its catalog just a few years later, in 1897, and eventually purchased the company in 1916. Harmony was established in the late 1800s and quickly became one of the world's largest manufacturers of stringed instruments. The Sears-Roebuck Rulers: Harmony & Silvertone
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We'll also show you how to use your Reverb Feed, searches, filters, and brand pages to help you navigate the vintage department store guitar market-and make Reverb work for you in your search. In the article below, we're going to take a look at a little bit of department store guitar history and highlight a few models that still have excellent inventory on Reverb and are worth checking out.
It's no surprise, then, that modern players looking for something unique, vintage, and still affordable would be taken with these models today. They featured unconventional body shapes, unique (sometimes gimmicky) features, and vibrant finishes. These guitars weren't simply knockoffs of the big brands, either. If a player couldn't afford a Fender, Gibson, or Gretsch-or perhaps just lived in a small town without access to a music shop-they could pick up a Sears catalog and still find a budget-friendly instrument in the turn of just a few pages. Harmony, Silvertone, Airline, Danelectro, Kay, Teisco-what all of these brands have in common is that they built the guitars that ruled the department store catalogs throughout the 20th century.
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